So I joined BlogExplosion*. It's a nifty idea. You surf through blogs and accumulate points which are then spent to direct other surfers to your blog. You spend 30 seconds on a blog to get credit for viewing it.

One notable problem is that although surfing through the blogs takes a manual click there's nothing to stop people from keeping the surfing window open and just returning to it periodically to click to the next blog without ever giving a site even a cursory look. Oh, well. There are asses in every crowd, no sense crying about it.

The cool thing is that you might actually find a couple of blogs that you like. I've got a half dozen in the evaluation stage now. That's sweet.

Another sucky thing is that you get exposed to a whole lot of absolutely horrible blogs. True garbage, presented on a bed of skank with a side of rotten. After a short while surfing I've identified several instant elimination criteria. Any blog that pops up with any of these gets clicked off right away. Yeah, that means no credit for viewing but my browsing time is limited and I'm not about to look at a piece of crap for half a minute when there might be something worthwhile right around the corner.

So what are these items that ring the death knell for Jim's surfing? I'm glad you asked!

Black backgrounds with blue text. Or any dark background with any dark text. Any light background with light text too for that matter. If I have to highlight text in order to read it the site is dead to me. Ditto for obscuring background graphics.

Yet another female blogger set up with a pink background. Sorry, it's just too trite and common. I'm sure there are many fine pink-backgrounded blogs out there but the vast majority of these are full of inane posts and whining about terrible fate and the vagaries of being misunderstood.

The first post is a health complaint. Or the title is something along the lines of "My life with incurable rectal stenosis" or "My battles with chronic depression". Don't get me wrong now, I'm a compassionate person - I've got compassion leaking out of every orifice. I'm very interested in the travails of my friends and acquaintances. From them it is sharing and support. From strangers it is just depressing. Think of it this way; if you were on the subway and you had the choice between talking with the depressed guy with facial ulcers or the well spoken and cheerful accountant you'd probably pick the accountant. Unless you had some sort of ulcer fetish of course.

The first post is hard-line partisan. Strident tones from the right, left or middle. I like reading political commentary and opinions from every side but I'm fed up with the temper tantrums. Instant site failure.

sk8r kr@p. If u t1pe l1ke dis ur s1te sukz.

Too much crap in the sidebars. For the love of all that is holy, don't have so much crap on your site that it can't possibly load in 30 seconds over a T1 line. Animations, massive graphics, a hundred link buttons, busted java scripts, clutter, geegaws and toys. A weather pixy with a tagboard will get me off of a site faster than Michael Moore downs a Krispy Kreme.

And that's about it. It just comes down to the essentials really: have a site that is easy to load and navigate and doesn't immediately turn me off with depressing or angry content. And yes, I know that on any given day my site would fail one or more of these criteria. That's okay though, I already have the best readers in the world.

* Sign up with BlogExplosion through this link and I'll get 'points' as your referrer. That would be cool and would put a big smile on my depressed ulcerated face.