We didn't get acquired by the Crimson Permanent Assurance after all. We've been assimilated by the Borg Collective. That might sound scary but it's pretty awesome being on the inside of the all-powerful cube of destruction and menace.

I'm not joking about the assimilation either. A day after the acquisition was announced we were no longer TheCompany. We are now The Duluth Office of the Collective (formerly TheCompany). We will be fully integrated within 90 days. Seriously.

The Collective identified our vertical market (Distribution software) and bought a dominating share of it in less than 5 months. And they're not done. They are currently (right at this very moment) busy assimilating 4 more companies.

Prophet21 was our bogeyman for years. They had financial backing that we couldn't match. When we competed head to head they would undercut us so badly they'd make themselves hemorrhage but they'd steal the sale. They did the same to our sister companies. If you went through the hallways here and said "Prophet21" to somebody you'd likely get the finger and a "fuck you too" back. In the span of just a couple of days Prophet21 has turned from a source of nightmares into a target.

It's good to be the Collective.