It's been a while but the board monkeys have once again put up a winning loser on the message center as you come into the office. This gem now greets everybody who comes into the building:

Don't be afraid to go out on a limb. That's where the fruit is.

Okay, let's look at this from the position of a customer. Do I want to have a business relationship with a company with a philosophy of "take risks"? Hell no. I want a company with a saying like "Grab the low hanging fruit first". That shows efficiency and a direction towards taking in profits. It's saying "collect that easy money before you waste effort on stuff you don't have the reach for yet". It's also saying "take care of the customers you have now".

And what does this bad saying tell us employees? It's telling us to take chances, take risks, drive for the objective regardless of the consequences. "Damn the torpedoes, full speed ahead!" If it were my company I'd prefer a message like "If you can't reach the fruit, get yourself a ladder". Or maybe "What the hell are you doing picking fruit by hand? Get your ass into that harvester!"

I don't mind pithy sayings, I just can't stand idiotic ones.