According to Swanson it is. After all, "I know what I like and I like a lot of it."

Is this for real? When I first saw one of the new commercials for Hungry-Man dinners I thought it was a parody. I kept waiting for the punchline but it never got there. For those of you who haven't seen one they feature 2 fat men talking about what they had for lunch/dinner. One had something like "Country Fried Beef Steak with Creamy Gravy, Mashed Potatoes, Green Beans & Cherry-Apple Crumb Dessert". The other ate a watercress sandwich and a glass of water, or some similar "fou-fou" food. The light eater is then blown away by an errant gust of wind and you get one of the two taglines ("good to be full" or "I like a lot of it").

No, no, no, no, no. It is not good to be full. It is good to be not hungry. It is bad to be full. That means you ate more than your gut can comfortably hold. You overate.

Swanson is actively pushing a line of food catering to fat people and encouraging them to get fatter. If a "lot of it" isn't enough, don't worry - they offer 4 dinners in "XXL" size. What's the next campaign going to be? "Eat til you puke, we'll make more?" How about "You're fat anyway, let's go with that?" Maybe some blatant truth in advertising like "Eat, you fat fuck! Eat!"

Just more proof on why advertisers rate between politicians and Reuters correspondents on the ol' Scum 'o the World scale.